DIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES FOR YOUR BUSINESS
Digital marketing is the use of electronic channels and platforms to promote and sell products or services. It encompasses a wide range of activities, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click advertising, affiliate marketing, and more. Here are some common services offered by us:
SEO: An SEO campaign involves optimizing the content and structure of a website in order to improve its visibility in search engine results pages (SERPs
Content marketing: The process of creating and distributing useful, relevant, and consistent content in order to attract, retain, and drive profitable customer action by attracting and retaining a clearly defined audience.
Social media marketing: This involves promoting a brand or product on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Email marketing: This involves using email to send commercial messages to a group of people.
Pay-per-click (PPC) advertising: This involves placing ads on search engine results pages or other websites and paying a fee each time someone clicks on the ad.
Digital marketing includes a host of bespoke services based on client, brand or business needs.
Overall, digital marketing is about using a variety of online and offline channels to reach and engage with customers, and help grow your business.
Search Engine Optimization (SEO) refers to the process of improving the visibility of a website in unpaid search resultsâ€”often referred to as "natural", "organic," or "earned" results.
The higher ranked on the search engine result page, the more visitors will visit your site. SEO Services are services that help you rank higher on search engines. On Page Optimization is one of the most important aspects of SEO Services. It includes making sure that your website has all the necessary elements to rank well on Google and other search engines. Link Building is another important aspect of SEO Services, which includes building links from other websites to yours so that it can rank better in Googleâ€™s index. At Captavio we begin the process by doing a comprehensive SEO audit of your website using the latest tools and techniques. Once we know what is lacking, our SEO specialist gets on to the job of technical corrections or content creation to make sure that your website rankings start improving.01
Social Media Ads
Advertising on social media involves promoting products and services via social media platforms. It is a way for companies to reach out to their target audience and generate interest, engagement & business leads. The biggest platform is Facebook, which has the highest reach among all platforms. Facebook has the largest user base in the world, with over 2 billion monthly active users. This makes it an ideal platform for marketers to reach out to their target audience. LinkedIn Ads: LinkedIn is a professional networking site that has over 500 million registered members in 200 countries and territories worldwide. It is also one of the most popular social media sites for B2B marketing, as it allows marketers to target specific audiences based on their job title, company name, industry, etc.
Lead Generation: Lead generation is the process of generating leads or potential customers by using various methods such as email campaigns, social media ads, etc.02
Social Media Management
Social media marketing is a form of marketing that uses social media platforms to create awareness and engagement with customers. Social media is a channel for brands to promote their products and services. The goal of social media marketing is to create content that will be shared by the target audience, which in turn will increase the visibility of the product or service. Social Media Marketing can be done on any platform, but it is most commonly used on Facebook, Instagram, Twitter, LinkedIn and YouTube. Social Media Marketing has become an essential part of any company’s marketing strategy because it provides a way for companies to connect with their customers in an informal setting.03
Email marketing is one of the most effective ways to reach out to existing & potential customers. It is a cost-effective way of maintaining a high engagement communication with your customers.
At Captavio we design awesome-looking emailers with superior graphics and intresting messages for high impact. Our E-Mail marketing experts use the best tools and techniques to ensure high inboxing and low bounce rate.
Our company is committed to the privacy and security of your data. All of our processes are designed and reviewed for complete GDPR compliance.04
Google Ads is a digital advertising platform that allows businesses to display ads on Google and its advertising network. Digital marketing agencies can help businesses create and manage Google Ads campaigns, which can be an effective way to reach potential customers and drive traffic to a website.
Here are a few key things we do to ensure success of a Google Ads campaign for a business:
Keywords Research: Finding keywords that are relevant to the business and its products or services, and then use these keywords to create targeted ads.
Set up and optimize the campaign: Setting up the campaign, creating ad groups, Setting budget and bidding strategies. Optimizing the campaign to improve its performance over time.
Monitor and analyze the campaign: Using data and analytics tools to understand how it is performing and identify areas for improvement.
Making updates and adjustments: Based on the analysis of the campaign's performance, making updates and adjustments to improve its effectiveness, such as changing the ad copy or targeting different keywords.
Overall, the idea is to help businesses effectively use Google Ads to reach their target audience and achieve their marketing goals.
Content marketing is a strategy that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to drive customer action through the creation and distribution of content that educates, informs, entertains, or inspires.
As a content marketing solution provider, we help your business create and implement a content marketing strategy.
Here is what we do to provide you effective content marketing services:
Research and planning: Analyzing your target audience and creating a content marketing plan that aligns with your business goals.
Content creation: Creating various types of content, such as blogs, web content, landing page design & content, social media content, videos, Emailers etc. as a means of engaging your target audience.
Distribution and promotion: We help distribute and promote your content through various channels & platforms such as social media, email marketing, and paid advertising.
Analytics and measurement: We track and measure the performance of content marketing efforts and provide insights and recommendations for improvement.
Overall, a content marketing strategy helps your business develop.
Subtitling services involve adding text to a video in order to provide a written translation of the audio for viewers who may not understand the spoken language or for those who are deaf or hard of hearing. Often, the subtitling is used in the same language of the original audio. The primary purpose is to ensure that the message is communicated clearly without any doubt. This is quite prevalent for educational, event videos or corporate videos.
As a service provider, all our subtitling is done using human resources as the software based subtitling is quite unreliable and erratic. This involves watching the video, understanding the language, typing out the transcription of the audio, as well as timing the subtitles to appear at the appropriate times.
Micro videos are short videos that are usually less than a minute long. They are popular because they are short and engaging, which is perfect for social media platforms like Instagram and Facebook. Videos get more views on these platforms because of the short attention span of the viewers.
Business are using these videos for Brand Promotion, Highlighting Product USPs, Communicating discounts or offers or just to drive engagement on Social Media. Captavio's Video creators are expert storytellers and know the right ways to formulate awesome videos that tell a great story08